Cheltenham Festival Edit
Rooted in over a century of British craftsmanship, our 2026 Cheltenham Race-Day Styling Edit draws on Alan Paine's enduring connection to country sport and classic race-day dressing.
EST 1907
OUR HERITAGE
The Alan Paine brand was established in the historic market town of Godalming in Surrey, England in 1907. Wool and knitting industries were important sources of income in the area over a number of centuries. Evidence of this survives in the town’s emblem - a woolsack - which is still in official use today and was included in the Alan Paine crest through the years.
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